Introduction

Tian Long Ba Bu, or TLBB, is a award-winning, in-house developed 2.5D MMORPG martial arts style fighting and community-building game adapted from the popular Chinese novel of the same name, which means "Novel of Eight Demigods."

TLBB provides a variety of exciting missions and in-game activities for game players to develop a personalized experience and foster virtual social relationships, which appeal to game players with diverse interests. Players choose from nine different classes with distinct skill sets and missions, and have the ability to engage in numerous virtual social activities, such as making friends, getting married, learning skills or completing quests. Players communicate with each other in real time through an in-game instant messaging system, adding an extra dimension of fun to the game.

ChangYou listens to game players through an integrated player feedback and game enhancement system, and works to continually improve TLBB's game-play experience via regular game updates once or twice a week and major enhancements through expansion packs every few months. Expansion packs may contain new territories, themes, tasks, characters, virtual items and other enhanced features within the game to maintain player loyalty and extend the lifespan of the game.

One of the great features of TLBB is that game play is free, but players can choose from approximately 600 virtual items for sale in-game to enhance their experience and help them advance to higher levels of play. The major categories of virtual items include gems, pets, fashion items, medicine, mounts, skill books, fireworks and other entertaining and useful articles.

As a testament to the game's success, TLBB was awarded the Most-liked Online Game by Game Players by ChinaJoy for five consecutive years from 2006 to 2010 and amongst the World's Top Five Most Profitable Game Franchises in 2009 by Forbes.